Black Dog | Identity & Packaging
Black Dog | Identity & Packaging
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Black Dog is a conceptual beverage company based in and on Suffolk's local legend of the Black Shuck, a ghostly dog from the 1500s that has influenced the names of local football clubs, pubs, and ferries.
Inspired by this folklore and my local East Anglian culture, the concept playfully incorporates the legend’s essence and story through its imagery and copy.
Black Dog is a conceptual beverage company based in and on Suffolk's local legend of the Black Shuck, a ghostly dog from the 1500s that has influenced the names of local football clubs, pubs, and ferries.
Inspired by this folklore and my local East Anglian culture, the concept playfully incorporates the legend’s essence and story through its imagery and copy.
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